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Pricing strategy
The Taxi Industry Can Innovate, Too
Stop fighting Uber, and start competing with it.
by
Rafi Mohammed
by
Rafi Mohammed
February 13, 2015
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Pricing strategy
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Marketing
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Rafi Mohammed
is the founder of Culture of Profit, a consultancy that helps companies develop and improve their pricing strategies. He’s also the author of
The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
(Crown Business, 2005) and
The 1% Windfall: How Successful Companies Use Price to Profit and Grow
(HarperCollins, 2010).
cultureofprofit
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