Original Broadcast Date: June 23, 2022

Summary: With $50 trillion set to change hands in North America by 2050, the largest generational transfer of wealth is upon us. Millennials are projected to hold five times as much wealth in the next decade as they do now. This will significantly change the landscape of giving. Nonprofit organizations can proactively prepare for this shift by cultivating better relationships with the younger generations.  Millennials have surpassed other generations in their population size and generosity mindset. This signals the rise of micro-philanthropy, where more frequent smaller donations match the occasional larger donations. In this session, we will discuss the trends that highlight current generational shifts in giving behaviours and how this directly impacts your nonprofit organization. You will learn how to implement key donor cultivation and fundraising strategies to attract and retain younger donors. 

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About the Presenter

Nejeed Kassam serves as the CEO of Keela – an impact technology company, dedicated to empowering nonprofits with powerful, data-driven software. Nejeed is also the co-founder of Fundraising KIT, the world’s leading AI-powered predictive analytics tool, built exclusively for nonprofit fundraisers. Nejeed is also the founder of the Better Canada Initiative, and former executive director of both End Poverty Now and Conversations for Change. He has experience working for the United Nations and the Senate of Canada. Nejeed is the author of the book High on Life (foreword written by former Canadian Prime Minister Jean Chrétien) and the co-producer of the documentary, Conversations for Change. He currently sits on a number of nonprofit boards. Outside of work, he is married to the most amazing woman in the world and has had a lifelong obsession for tennis (he was once ranked 1,746 in the world as a junior!). 

“Thank you for a valuable free resource that wasn’t trying to sell anything. Much appreciated!

– Past CharityVillage Webinar Participant